Brand Identity

Layout Design

Product Messaging

Photography Style Stock Photography Usage

Bundle Brand Identity Guideline

Bundle is a money sharing platform that allows groups and campus organizations to create event, share and pool money hassle and risk-free. This is a freelance project I started with Bundle in September 2015. At the time, Bundle has established its product ready for beta launch, but needed help with going onward with online marketing targeting university students.

I worked with Bundle CEOs over three weeks to discuss the parameter, brainstorm the descriptive and the emotional aspects of the Bundle app, and reiterate on the brand guidelines. The followings are snippets of the final deliverables. (Note: images used in this design may be copyrighted, and are only intended to be used as references.)